The communication tool, video conferencing, is providing businesses with various opportunities. From connecting remote workers, collaborating across different locations, interviewing candidates, the technology is dubbed as cost-effective, efficient, and is scalable.

In this blog, let’s look into the benefits that video conferencing solution is offering to businesses.

Optimized engagement:

In audio conferences, the audience tends to zone out, and their attention will be distracted, all because they feel disconnected from other members. But with video conferencing, there is a compulsion to maintain eye contact, which is translating the engagement to superior levels.

Increased efficiency:

There is a massive reduction in traveling time, which is the most significant benefit of video conferencing. Face-to-face meetings with the clients, suppliers, and satellite offices can take up most of the hours of the day, and an hour-long meeting can lead to the entire morning when considering the traveling time, which makes it frustrating and leads to mounting inefficiency.

But video conferencing is the best alternative. According to a study made by George Mason University students, it is found that one-hour-long drive uses the equivalent power of 1,000 hours of video conferencing.

Reduced travel expenses:

Not just time-consuming, but traveling is also expensive. People tend to travel abroad for essential conferences or meetings, but these can be accomplished via video conferencing. No one needs to spend on business travels, and it can be diverted to other business priorities.

Improved communication:

According to researchers, humans tend to process visual details more quickly than audio or text. Hence, using video conferencing, the participants can absorb more information and can effectively comprehend than the meetings done via audio.

Better team connection:

Teams are getting separated to different geographical locations. Be it freelancers or permanent staff who are working from home, contractors from some other continents, they all are distant from each other. But this barrier can be broken via video conferencing, by conducting regular meetings or immediate check-ups.

Improved productivity:

Instead of sending an email and waiting for the colleague to respond to it, people can connect through video conferencing, and they can also use a screen-sharing feature to discuss and move on with their project.

Improved attendance:

It becomes difficult to coordinate and bring employees together for some meetings at times. But with video conferencing, there would be flexibility that can boost the attendance rate, and people can also record the session for people who are absent.

Fair structure meetings:

Since people connect with each other from different locations, the start and the end times of video conferences can be well-defined even before the beginning of the call. It also means that there would be less idle interaction and more productivity during the given time. When users use an agenda and stick to it, they will know the end of the meeting.

Increased employee retention:

For employee retention, the best ingredient is a right work-life balance. The flexibility and mobility that is offered by video conferencing reign people to have control over the working days and hours, which, by the way, leads to increased retention. This, in turn, helps employers in keeping their team or remote workers more connected when they connect face-to-face with their co-workers regularly.

Increased collaboration:

When all the advantages are combined together, it would be easier to look at how video conferencing can provide a competitive edge to businesses. With low cost, increased unity between colleagues, and increased productivity, companies can have a streamlined workflow and increased collaboration simultaneously.

As a final thought, whether the pandemic situation ends or prolongs, video conferencing can never go out of the way. So, make your merry way to start developing a Zoom Clone for business and create your niche. The right moment is here!